Tier 3 — Advisor-level Support

Tier 3 — The “serious launch” playbook

Tier-3 is for founders who want an advisor-level breakdown with investor-grade structure — the kind of work that prevents expensive mistakes and makes your business feel real, credible, and fundable.

Clarity without overwhelm

Breaks complex decisions into a calm, structured plan.

Execution-first thinking

Focuses on what moves the needle — not theory.

Built to be shared

Ideal for partners, suppliers, advisors, and investors.

If Tier-2 is the “deep report”, Tier-3 is the “full strategy”. It’s designed to make you feel confident, prepared, and credible — because you’ll know what matters and how it fits together.

Go-to-Market Strategy

How you enter the market with a clear offer, clear target, and a clear first win.

Define the smallest target segment that gives you fastest traction (avoid “everyone”).
Craft a single, simple offer with one primary outcome and one primary buyer.
Pick one distribution channel first (outbound, inbound, partner, marketplace) and commit for 60–90 days.
Design a minimum proof package: case study format, pilot plan, or before/after measurable outcome.
Set pricing with an anchor (value-based), not just cost-plus — and justify it in plain English.
Create a weekly cadence: leads → meetings → proposals → closes (track one funnel, not ten).

Supplier Engagement & Delivery

How to avoid supply chain surprises and keep customers confident.

Map critical suppliers + single points of failure (components, logistics, manufacturing, software).
Agree lead times, SLAs, and quality gates early — not after the first customer escalates.
Lock a ‘Plan B’ supplier for the most critical parts (even if you don’t use them yet).
Document acceptance criteria (what “done” means) to prevent rework disputes.
Build a simple escalation path: who responds, within what time, with what workaround.
Forecast inventory using a conservative ramp — and protect cash with staged commitments.

Legal Hurdles & Compliance

The common things that slow founders down — handled upfront.

Define ownership: IP, code, designs, supplier tooling, and employee/contractor assignments.
Contracts: terms of service, payment terms, liability limits, refunds, and delivery acceptance.
Data & privacy: GDPR roles (controller/processor), retention, and lawful basis for outreach.
If B2B: add procurement-ready documents (insurance, policies, security posture summary).
Regulated industries: identify what approvals/certifications apply and timeline them.
Risk register: list the top 10 legal risks with mitigations and “what triggers action”.

Funding Cycles & Cash Planning

Fundraising is a process — this keeps you alive while it runs.

Calculate runway properly (burn + realistic revenue) and build 3 scenarios (low/med/high).
Set milestones that unlock funding: traction proof, retention proof, unit economics proof.
Know your funding fit: bootstrapped, angels, SEIS/EIS, seed, strategic partners, debt/leasing.
Plan the raise backwards: warm intros → conversations → data room → term sheet → close.
Keep a simple KPI dashboard: pipeline, conversion, CAC proxy, churn proxy, cash position.
Always maintain a ‘default alive’ plan if the raise takes 2x longer than expected.

Investor Pitch & Narrative

How to make investors feel ‘this founder is credible’ in minutes.

One-line story: problem → solution → why now (must be understandable in 10 seconds).
Evidence: the proof you have today + the proof you will have in the next 90 days.
Moat: what gets stronger as you grow (distribution, data, partnerships, supply chain, brand).
Business model: how you make money, who pays, why they renew, and what drives margins.
Use-of-funds: spend plan tied to milestones (not vague “marketing and ops”).
Anticipate objections: show risks upfront with mitigations (this increases trust).

Sales Strategy & Deal Execution

How to turn interest into signed revenue — with a repeatable system.

Define your sales motion: self-serve, inside sales, enterprise, channel, reseller, hybrid.
Build a simple qualification framework (buyer, pain, urgency, budget, authority).
Create a 3-step follow-up rhythm (day 1, day 3, day 7) — and stick to it.
Use a ‘pilot-to-contract’ pathway: pilot criteria, success metrics, and conversion trigger.
Sales assets: one-page, pricing, FAQ/objections, and a clean proposal template.
Post-sale: onboarding checklist, renewal moment, and referral trigger built into delivery.

Tier-3 is for you if…

You’re ready to commit and want a strategy you can execute with confidence.
You’re preparing for investors/partners and want something polished and credible.
You need clarity across GTM, delivery, legal, funding, and sales — in one joined-up plan.
You want to avoid costly mistakes before scale (pricing, positioning, supply chain, compliance).
You’d value a structured advisor-level perspective to shorten your learning curve.

Tier-3 might NOT be right if…

You’re still exploring ideas and just want quick clarity (Tier-1 is perfect).
You want a deep report but aren’t ready for a full strategic build (Tier-2 is ideal).
You’re not ready to take action in the next 30–60 days.
You want a ‘magic bullet’ rather than a structured plan and execution.
You’re looking for generic templates instead of something tailored and grounded.

No pressure: if you’re unsure, send a message and we’ll tell you honestly whether Tier-2 is enough — or if Tier-3 is the right next step.

Want Tier-3 support for your business?

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