Terms of Service
Last Updated: 7 January 2026
1. Agreement to Terms
By accessing or using the StartMadeSimple website and services ("Services"), you agree to be bound by these Terms of Service ("Terms"). If you disagree with any part of these Terms, you may not access our Services.
Service Provider: Herman Vermaak, trading as StartMadeSimple
Location: United Kingdom
Contact: Available via our contact form
2. Services Description
StartMadeSimple provides:
- Strategic business consultancy services
- Go-to-market execution guidance
- Operational structure advisory
- Innovation support
- AI-powered business clarity tool (£14.99)
Services are provided on an as-needed basis through individual consultations, retainer agreements, or packaged programs as mutually agreed.
3. AI Tool Terms
3.1 Purchase and Payment
The AI-powered business clarity tool is available for a one-time payment of £14.99. Payment must be completed before accessing the tool and receiving your report.
3.2 Refund Policy
We offer a money-back guarantee within 7 days of purchase if you are not satisfied with the report, provided you have not used it for commercial purposes. To request a refund, please contact us with your purchase details.
3.3 Report Accuracy
While the AI tool provides valuable insights and guidance, it should not be considered professional advice. The report is generated based on the information you provide and AI analysis. We do not guarantee specific business outcomes.
4. Consultancy Services
4.1 Engagement Process
Consultancy services begin with a discovery call to understand your needs. Formal engagement requires a signed agreement outlining:
- Scope of work and deliverables
- Timeline and milestones
- Fees and payment terms
- Confidentiality provisions
- Intellectual property rights
4.2 Professional Standards
We commit to providing services with reasonable skill and care, based on our experience and expertise. However, we cannot guarantee specific business outcomes or results.
4.3 Payment Terms
Payment terms are specified in individual service agreements. Typically:
- 50% deposit required before work commences
- Balance due upon completion or as per milestones
- Payment due within 14 days of invoice
- Late payments may incur interest at 8% above Bank of England base rate
5. Client Responsibilities
As a client, you agree to:
- Provide accurate and complete information
- Respond to requests for information in a timely manner
- Make key personnel available for consultations
- Implement recommendations at your own discretion and risk
- Maintain confidentiality of any proprietary methodologies shared
6. Intellectual Property
6.1 Our IP
All content on this website, including text, graphics, logos, and methodologies, is the property of StartMadeSimple and protected by UK intellectual property laws. You may not reproduce, distribute, or create derivative works without permission.
6.2 Client IP
You retain all rights to your business information and materials. Deliverables created specifically for you under a service agreement become your property upon full payment, unless otherwise specified.
6.3 Portfolio Usage
We may list your company name and general project description in our portfolio, unless you request otherwise. We will not share confidential details without your permission.
7. Confidentiality
We treat all client information as confidential and will not disclose it to third parties except:
- With your explicit consent
- When required by law
- To trusted service providers under confidentiality agreements
- When information becomes publicly available through no fault of ours
8. Limitation of Liability
To the fullest extent permitted by UK law:
- We provide advice and guidance based on our experience and the information you provide
- You acknowledge that business decisions and their outcomes remain your responsibility
- Our liability for any claim is limited to the fees paid for the specific service in question
- We are not liable for indirect, consequential, or special damages
- Nothing in these Terms limits liability for death/personal injury, fraud, or other matters that cannot be legally limited
9. Termination
9.1 By You
You may terminate a consultancy engagement with 14 days' written notice. You will be invoiced for work completed up to the termination date.
9.2 By Us
We may terminate an engagement immediately if:
- Payment terms are breached
- You provide false or misleading information
- Continued engagement would breach our professional standards
10. Website Use
When using our website, you agree not to:
- Attempt to gain unauthorized access to any systems
- Use automated systems to extract data (scraping)
- Transmit malicious code or interfere with website functionality
- Use the website for illegal purposes
- Impersonate others or provide false information
11. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the content, privacy practices, or terms of these external sites.
12. Disclaimers
Our Services are provided "as is" without warranties of any kind. While we strive for accuracy, we do not guarantee that:
- The website will be uninterrupted or error-free
- All information is complete or up-to-date
- Services will meet your specific requirements
- Business recommendations will achieve desired outcomes
13. Governing Law
These Terms are governed by the laws of England and Wales. Any disputes will be subject to the exclusive jurisdiction of the courts of England and Wales.
14. Changes to Terms
We reserve the right to modify these Terms at any time. Significant changes will be notified via email or prominent website notice. Continued use of our Services after changes constitutes acceptance of the new Terms.
15. Severability
If any provision of these Terms is found to be unenforceable, the remaining provisions will continue in full force and effect.
16. Contact Information
For questions about these Terms of Service:
- Use our contact form
- Connect via LinkedIn
Important Note
By using our Services, you acknowledge that you have read, understood, and agree to be bound by these Terms of Service and our Privacy Policy.
