Case Studies
Real results from real engagements—see how we've helped startups and SMEs achieve clarity, structure, and growth
B2B SaaS Startup
Technology
!The Challenge
Early-stage founder with a strong technical product but unclear go-to-market strategy. Needed to validate their ideal customer profile, define value proposition, and structure their first sales approach before launching to market.
→Our Approach
Delivered a comprehensive 6-week strategic advisory engagement combining market analysis, ICP validation workshops, value proposition development, and go-to-market framework. Built a structured sales playbook with messaging, outreach sequences, and conversion metrics.
✓Key Outcomes
Validated ICP and refined product positioning within 3 weeks
Structured go-to-market plan ready for immediate execution
First 5 pilot customers secured within 8 weeks of launch
Clear pricing model and sales process established
Manufacturing SME
Manufacturing & Distribution
!The Challenge
£3.5M revenue business experiencing operational bottlenecks as they scaled. Leadership team lacked clarity on process optimization, inventory management, and how to structure teams for growth beyond £5M.
→Our Approach
Conducted operational audit, identified critical inefficiencies, and designed scalable operational framework. Implemented process improvements, restructured supply chain management, and developed management dashboards for real-time decision-making.
✓Key Outcomes
Reduced operational costs by 18% within 4 months
Improved inventory turnover by 35%
Established KPI-driven management system
Leadership team gained clarity on growth roadmap to £10M
E-Commerce Scale-Up
Consumer Goods
!The Challenge
Fast-growing e-commerce brand (£2M ARR) preparing for Series A fundraising. Needed to professionalize operations, refine unit economics, and build investor-ready financial models and growth projections.
→Our Approach
Partnered with leadership team to clean up financial reporting, optimize CAC/LTV ratios, build 3-year financial model, and prepare pitch deck narrative. Provided fractional CFO-level guidance and supported investor meetings.
✓Key Outcomes
Successfully raised £1.2M Series A within 5 months
Improved unit economics by 22%
Investor-ready financial model and reporting dashboards
Clear 18-month growth roadmap post-funding
Professional Services Startup
Consulting & Services
!The Challenge
Solo founder transitioning from freelance consulting to building a scalable professional services firm. Needed to package services, define pricing, build delivery systems, and hire first team members without losing quality or profitability.
→Our Approach
Developed service packaging framework, tiered pricing model, and standardized delivery processes. Created hiring plan, onboarding systems, and client management workflows. Provided fractional leadership support during transition phase.
✓Key Outcomes
Transitioned from £120K solo revenue to £450K with 3-person team
Increased profit margins from 45% to 62%
Standardized delivery reduced project completion time by 40%
Built repeatable hiring and onboarding system